Are fake book reviews worth it?

Browsing the free fantasy section at Smashwords.com, I saw something really dirty today. There was this recently published book with about 30 reviews. I clicked on it and was shocked. All the reviews were fake, even a blind person could know them to be so. Each and every one of the reviews simply praised the author as if he was a Shakespeare and none of the reviewers had reviewed any other book (not to mention all of them had joined smashwords around the same time as when the book was published). So my question is — Is getting fake reviews worth anything for the indie author? I am sceptic they will get you downloads in the first place, and besides your book is like your baby, a part of your soul. Do you want to do such a cheap thing to it?

Have you ever downloaded a book with reviews which you knew just had to be fake? Did you later review it yourself and exposed what it truely was? Please tell in the comments.

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About A J Chaudhury

A. J. Chaudhury is a young author from India of fantasy and historical fiction. His short story "A Song of Blood", set in historical Pragjotisha, has released recently, and more tales are following soon.
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